What have other BIDs achieved in Cornwall?
Truro City Centre was the first BID to be implemented in Cornwall in 2007. Thereafter, Falmouth, Newquay, Camborne, St Austell, St Ives and Newham Industrial Estate all successfully voted in the BID initiative for five year terms. With the exception of Newham these BIDs are all concentrating on the town centres with the intention of increasing footfall and stimulating financial growth to the business community. Following successful renewal ballots for Truro in 2012 and Falmouth in 2013 they will soon both be in their second five year term.
Truro BID’s success is shown by the fact that it has been voted in for a second five year term! Its achievements over the past five years include:
- Three consecutive Gold awards for South West in Bloom
- Events bringing in an additional 25,000 people
- Website receives 1,000 hits per day with one page for every business to the value of £150
- Production of 17,500 event guides
- Marketing coverage valued at £30,000 – £40,000
- Ninth lowest retail vacancy rate in UK (out of 750)
Falmouth BID has also been voted in for a second term! Its achievements over the past five years include:
- Falmouth Spring Festival
- 100,000 new visitor map guides distributed
- Six vacant sites revamped e.g. Woolworths and Threshers
- Official new website with over 500 pages
- National PR campaign achieving £200,000 worth of national coverage – a return on investment of 15:1
- Numerous FREE training courses for local businesses and financial support for all major local events.
Newquay BID’s achievements include:
- Three brand new publications: Beach and Lifestyle magazine, Food & Drink guide and Independents guide
- National and regional press coverage totalling over £100,000 aimed at changing perceptions of the town
- Five new events including Christmas Lights Switch-On Shopping Night and Hallowe’en Zombie Crawl
- New signage project
- London Underground town marketing campaign